Bluetrain Restaurant by Studio Equator


Studio Equator has designed Bluetrain Restaurant located in Melbourne, Australia.

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Description

Celebrating their 20th birthday, BLUETRAIN has discovered a new design direction with Melbourne based designers Studio Equator who have re-created “Melbourne’s Meeting Place.” South Bank is part of the South Gate precinct overlooking Melbourne’s energetic skyline and iconic Yarra River.

Defined as the “People’s Café”, Bluetrain’s concept of “Aussie Fusion” cuisine and non-pretentious aesthetic energy create an attractive dining option as well as a casual café environment for new and existing customers. The objective was to “create an emotional connection with our customers by manifesting our core values.” Studio Equator has combined eclectic and quirky materials and bespoke designs to support the core brand message and values and to reflect Australia and Melbourne’s unique sense of style and humour in arguably the best location in Melbourne, surrounded by plenty of foot traffic, theatre-goers, sporting punters, transport savvy Melbournians and the extensions of Port Phillip Bay.

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