Luca Nichetto has designed the Tales Pavilion that will be opening tomorrow in Lido Garden, Beijing, China.
If one had to describe the relationship between Venetian designer Luca Nichetto and the Tales enterprise in only one word, it would be “emotion.” What brought these two lovers of design together is nothing short of a cocktail of right timing, trust, a twist of luck, and the mutual notion that emotion is at the core of design.
The Tales Pavilion came into being through a creative process inclusive of both design and enterprise. Nichetto developed the façade of the pavilion by converting 1,200 pieces of brass tubes into “grass leaves” that camouflage the entire structure. The “brass leaves” oxidize and change color naturally with the passing of the seasons, merging with the natural scenery of the Beijing Lido Garden and giving a sense of life to the pavilion. The architectural design is Nichetto’s depiction of the young and avant-garde Tales, which, much like grass, is free, natural, and full of life with a grand desire of growin.
For the interior design, Nichetto divided the pavilion into 6 impeccably delineated volumes, using different materials and colors to accentuate the outlines. At the heart and central volume of the pavilion, surrounded by the various showrooms, lie the reception and business area of Tales. This section is covered with elm wood recycled from old houses from Hebei Province, creating a feeling of warmth and candidness.