I Love Ugly Opens Its New Store in Wellington


i-love-ugly-wellington-store-4

New Zealand-based I Love Ugly recently opened its new store in the heart of in the heart of Wellington, New Zealand’s capital city. Housed in the The Old Bank Arcade, the building was originally constructed in 1901 and was the original Bank of New Zealand. A fitting choice for a new home, the exterior provides a simple frame for the space, with a clean aesthetic evident through its exposed ceiling and concrete floors. The only other color used in prominence is black, which adorns the ceiling walls and shelving to maximize the customers connection with the apparel.

Further contributing to the atmospheric shopping experience, I Love Ugly has included a special selection of vintage design pieces, a playlist shared with the brand’s design studio and a specially formulated scent just for the store. One last feature of mention is the inclusion of an iPad kiosk for customers to order items not available in-store.

One thought on “I Love Ugly Opens Its New Store in Wellington

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s